Cremorne Place Implementation Plan

We want your feedback on the Issues and Opportunities Paper

The Victorian Planning Authority (VPA), Yarra City Council and State Government agencies are working together to plan for the future of Cremorne. We’re identifying planning, economic, public space and transport initiatives so Cremorne will be a great place to live, work, study and visit.

Following this first engagement phase, the VPA, Yarra City Council, Department of Jobs, Precincts and Regions and Department of Environment, Land Water and Planning will prepare the draft Cremorne Place Implementation Plan, which will be subject to further public engagement.

The Plan will provide:

  • a high-level vision for the future of Cremorne that reflects input from the communities that live, work and invest there; and
  • a prioritised set of projects that will progress delivery of that vision.

The goal of the Plan is to mobilise State government and council support and resources around the priority projects, and ensure that these reflect the priorities of the community.

 

Have your say

This is an exciting chance for residents, workers, visitors and the Cremorne community to come together in relation to the opportunities and issues we face and provide feedback on the paper that will guide future planning.

We want your feedback by 13 December 2019.

You can view or access the Issues and Opportunities Paper by clicking here and provide your feedback in several ways:

  1. Fill in an online survey by clicking here.

  2. Attend a small group workshop

RSVPs are essential, you can RSVP by clicking here.

  • Tuesday 26 November
    • 6:00pm–8:30pm
  • Tuesday 3 December
    • 9:00am–11:30 am

Venue location: Daintree Auditorium – Launchpad Create, 122 Cremorne St, Cremorne

  1. Attend a community coffee chat to find out more and discuss the project:

  • Friday 22 November
    • 9:30am–11:30am
      • Lieux, 14a Palmer Parade, Cremorne
  • Wednesday 27 November
    • 10:00am–12:00pm
      • Sloane Ranger, 13 Cremorne Street, Cremorne
  • Thursday 5 December
    • 8:00am–10:00am
      • Coe & Coe, 25 Stephenson Street, Cremorne
  • Saturday 7 December
    • 10:00am–12:00pm
      • Pillar of Salt, 541 Church Street, Cremorne
  • Tuesday 10 December
    • 10:00am–12:00pm
      • Sloane Ranger, 13 Cremorne Street, Cremorne

Have your say

This is an exciting chance for residents, workers, visitors and the Cremorne community to come together in relation to the opportunities and issues we face and provide feedback on the paper that will guide future planning.

We want your feedback by 13 December 2019.

You can view or access the Issues and Opportunities Paper by clicking here and provide your feedback in several ways:

  1. Fill in an online survey by clicking here.
  2. Attend a small group workshop

RSVPs are essential, you can RSVP by clicking here.

  • Tuesday 26 November
    • 6:00pm–8:30pm
  • Tuesday 3 December
    • 9:00am–11:30 am

Venue location: Daintree Auditorium – Launchpad Create, 122 Cremorne St, Cremorne

  1. Attend a community coffee chat to find out more and discuss the project:
  • Friday 22 November
    • 9:30am–11:30am
      • Lieux, 14a Palmer Parade, Cremorne
  • Wednesday 27 November
    • 10:00am–12:00pm
      • Sloane Ranger, 13 Cremorne Street, Cremorne
  • Thursday 5 December
    • 8:00am–10:00am
      • Coe & Coe, 25 Stephenson Street, Cremorne
  • Saturday 7 December
    • 10:00am–12:00pm
      • Pillar of Salt, 541 Church Street, Cremorne
  • Tuesday 10 December
    • 10:00am–12:00pm
      • Sloane Ranger, 13 Cremorne Street, Cremorne

Roles and Responsibilities

The Cremorne project is jointly led by the Victorian Planning Authority (VPA), City of Yarra and in partnership with other state government agencies.

The VPA and City of Yarra will work together with local residents, business owners, workers and other government agencies to ensure Cremorne’s continued success as a place to live and work. We want to capture input from a wide range of people who are invested in Cremorne’s ongoing success.

  • City of Yarra is the planning authority for the precinct, responsible for facilitating amendments to the Yarra Planning Scheme and for issuing planning permits.
  • The Victorian Planning Authority is a state government statutory authority that reports to the Minister for Planning and is developing the Cremorne Place Implementation Plan.

Other state agencies directly involved with the project include:

  • Department of Jobs, Precincts and Regions – the state government agency responsible for ensuring Victoria’s strong economic performance by growing industries and regions.
  • The Department of Environment, Land, Water and Planning – the state government department that reports to the Minister for Energy, Environment and Climate Change and is responsible for facilitating liveable, inclusive and sustainable communities and thriving natural environments.
  • Department of Transport – the state government agency which focuses on building and operating an integrated, sustainable and safe transport system for Victoria.
  • VicTrack – the state government agency which focuses on strategic asset management and supporting the delivery of better transport solutions.

Issues and Opportunities Paper

The paper identifies issues and opportunities in Cremorne. Community input is sought on the paper to prepare a vision and action plan that shapes future development and investment in Cremorne. It explores opportunities and potential actions under the following themes:

  1. Economy and Innovation
  2. Public and Open Space
  3. Buildings, and
  4. Transport and Movement.

The Issues and Opportunities Paper will help inform a draft Cremorne Place Implementation Plan that will also be put out for community comment in the coming months. The Cremorne Place Implementation Plan will provide a high-level vision for the future of Cremorne that reflects input from the communities that live, work and invest there. Together, we will prioritise a set of projects that will deliver that vision.

The paper builds on research and community engagement that has informed a number of plans and reports prepared by State Government and council over recent years. These include:

  • a range of council adopted policies and strategies
  • Victorian Government policies and strategies
  • technical background reports
  • site investigations
  • workshops observations
  • previous consultation with stakeholders.

A key purpose of the Issues and Opportunities Paper is to review existing studies and their findings. Through public engagement, we want to check with the community that the information is up-to-date and reflective of the Cremorne context today.

Cremorne Area

Cremorne is strategically located approximately 2 km southeast of Melbourne CBD within the Yarra municipality.

  • The internal areas are characterised by a mix of commercial, residential, retail and industrial land uses, with access concentrated around Balmain Street and Cremorne Street.
  • Directly west is Melbourne’s Sports and Entertainment Precinct with a strong presence of sports stadiums and venues.
  • To the north is Richmond train station, and an array of entertainment options and local services in the Swan Street Major Activity Centre.
  • Within the eastern part of the precinct lies the Church Street shopping area including a host of retail and food and beverage options. Beyond lies the Barkly Gardens public open space.
  • To the south is the Yarra River and Capital City Trail, the Botanical Gardens and the retail offering of the Chapel Street Major Activity Centre. Public transport can be accessed via South Yarra Train Station.

The study area of Cremorne Enterprise Precinct covers approximately 72 hectares of land and is generally bounded by:

  • Punt Road to the west,
  • the railway line along Richmond and East Richmond Station to the north,
  • the commercial zoned land on the east side of Church Street to the east, and
  • Citylink to the south.

Under the recent Government policy Unlocking Enterprise in a Changing Economy (2018), Cremorne has been termed as an ‘enterprise precinct’. A future opportunity for Cremorne includes formally recognising Cremorne as an ‘enterprise precinct’ in the planning policy framework of the Yarra Planning Scheme.

As noted by the Brookings Institute, an American research institute, enterprise precincts are considered to: “facilitate the creation and commercialisation of new ideas and support metropolitan economies by growing jobs in ways that leverage their distinct economic attributes. These districts build on and revalue the intrinsic qualities of cities: proximity, density, authenticity, and vibrant places.”

Zones are the primary tools for setting expectations about what land use and development activity may be acceptable. Each zone deals with a particular land use theme, such as residential, commercial, industrial or public.

As per the Yarra Planning Scheme, there are currently eight planning zones that apply to Cremorne Enterprise Precinct;

  • Commercial 2 Zone – C2Z
  • Neighbourhood Residential Zone – NRZ
  • Public Use Zone -PUZ
  • Road Zone – RZ
  • General Residential Zone – GRZ
  • Comprehensive Development Zone – CDZ
  • Commercial 1 Zone – C1Z

Community Involvement

At this stage, the community is invited to comment on the issues and opportunities identified in this report to inform the preparation of a draft Cremorne Place Implementation Plan in coming months.

You can view or access the Issues and Opportunities Paper by clicking here and provide your feedback in several ways:

  1. Fill in an online survey by clicking here.
  2. Attend a small group workshop

RSVPs are essential, you can RSVP by clicking here.

  • Tuesday 26 November
    • 6:00pm–8:30pm
  • Friday 29 November
    • 9:00am–11:30am
  • Tuesday 3 December
    • 9:00am–11:30 am

Venue location: Daintree Auditorium – Launchpad Create, 122 Cremorne St, Cremorne

3. Attend a community coffee chat to find out more and discuss the project:

  • Friday 22 November
    • 9:30am–11:30am
      • Lieux, 14a Palmer Parade, Cremorne
  • Wednesday 27 November
    • 10:00am–12:00pm
      • Sloane Ranger, 13 Cremorne Street, Cremorne
  • Thursday 5 December
    • 8:00am–10:00am
      • Coe & Coe, 25 Stephenson Street, Cremorne
  • Tuesday 10 December
    • 10:00am–12:00pm
      • Sloane Ranger, 13 Cremorne Street, Cremorne

Through public engagement in November and December, the feedback collected will help the VPA and the City of Yarra to understand the issues people have been raising, and confirm a set of potential actions to guide Cremorne’s future.

Outcomes of this phase of community engagement will be consolidated in the Community Engagement Summary Report for public reading.

Following this, the VPA, City of Yarra and in partnership with state government agencies will draft a Place Implementation Plan for Cremorne. The community will be given the opportunity to provide further feedback on the draft Place Implementation Plan once prepared.

More information about the project will be made available as the project progresses. The Victorian Planning Authority’s website will have up-to-date information on the project as it progresses. You can stay involved and read more on their website at https://vpa.vic.gov.au/project/cremorne/ and subscribe to receive updates on this project.

Project Information

The Victorian Planning Authority (VPA) and Yarra City Council are partnering with key state agencies to ensure Cremorne’s continued success as a place to live and work. The VPA and council will liaise with various stakeholders, including local business owners, residents and other government agencies – as well as the local community – to ensure planning for this project has input from a wide range of people who are invested in Cremorne’s ongoing success.

Cremorne is a key destination for local and global high technology companies. The suburb encompasses residential neighbourhoods nestled amongst the rapidly changing commercial areas. With good access to public transport, nearby activity centres such as Swan Street in Richmond and a rich industrial and residential heritage, it is a unique place in metropolitan Melbourne.

In the wake of increased development investment in both commercial and residential premises, workers and residents have campaigned for better amenity within the area and coordination of government activity, including improvements to public spaces, accessibility and sustainable practices.

Responding to these challenges and opportunities, the Minister for Planning, the Honourable Richard Wynne MP, has instructed the Victorian Planning Authority to prepare a Place Implementation Plan (the Plan) for Cremorne. The goal of the Plan is to mobilise State Government and council support and resources for priority projects ensuring that these reflect the priorities of the community. Project lead agencies are supported by government departments with a stake in Cremorne.

We have the opportunity to shape the new buildings, build the case for infrastructure investment and harness a net community benefit from development. The benefits of development can be shared by residents, businesses, workers and institutions.

The Cremorne Place Implementation Plan will ensure Cremorne reaches its potential as a creative hub that is liveable, vibrant and has great amenity. The Plan will examine the issues of safety, transport and parking, open space, business and commercial spaces and public realm. The Cremorne Place Implementation Plan will also seek to retain and enhance the qualities that have attracted businesses and residents.

The Cremorne Place Implementation Plan (the Plan) will provide:

  • a high-level vision for the future of Cremorne that reflects input from the communities that live, work and invest there; and
  • a prioritised set of projects that will deliver that vision.

The goal of the Plan is to ensure State Government and council resources for priority projects reflect the priorities of the community. The indicative costs and benefits of priority projects will be the basis for ranking projects and progressing these with the responsible entities.

The Plan will consolidate and build on plans and reports that have been prepared by State Government and council over recent years. It will identify any gaps in the evidence or policy and make recommendations as to whether or how these gaps should be filled.

The Plan will not provide a land use plan or structure plan for Cremorne, nor will it deliver specific project outputs such as designs, detailed costings, feasibilities or business cases.

At this stage, the community is invited to comment on the Issues and Opportunities Paper until 13 December 2019.

Following the engagement phase, the VPA, City of Yarra, DJPR and DELWP will prepare the draft Cremorne Place Implementation Plan, which will be subject to further community engagement.

Sep 2018 – Apr 2019 – Project scoping & investigations.

May 2019 – Oct 2019 – Issues & Opportunities Plan preparation.

Nov 2019 – Dec 2019 – Community engagement on Issues & Opportunities Plan.

Jan 2020 – Feb 2020 – Draft Cremorne Place Implementation Plan, including Vision & Actions.

Mar 2020 – Apr 2020 – Community engagement on draft Cremorne Place Implementation Plan.

May 2020 – June 2020 – Final Cremorne Place Implementation Plan, including Priority, Responsibilities, Timing, etc.

 

The feedback collected in November and December 2019 will be built into a Community Engagement Summary Report made available to the community. The input provided into the issues and opportunities will build a better understanding of priority actions and vision to be addressed by the draft Place Implementation Plan for Cremorne.

A draft Place Implementation Plan will be delivered in early 2020. These actions and vision presented in the draft plan will be tested and refined through engagement and testing with stakeholders and the resident and business community.

How can I get involved?

More information about the project will be made available as the project progresses.

Subscribe now to receive updates on this project.

Miscellaneous

Understanding the previous vision statements prepared for Cremorne provides a good starting point to test the relevance in a current and future context.

The existing Cremorne and Church Street Urban Design Framework 2007 developed by the City of Yarra identifies the following vision objectives:

  • Recognise and maintain the mixed urban grain and character of the precinct, where a range of building forms and typologies co-exist, complemented by a variety of industry and commercial activities, intermingled with residential development.
  • Maintain and enhance the role of the precinct as a successful business hub, while recognising and acknowledging the rich mix of uses in the precinct, in particular existing dwellings.
  • Encourage and provide opportunities for the redevelopment of underutilised former industrial sites within the precinct, while protecting the amenity of low-rise residencies and recognising their contribution to the valued character of the area.
  • Support and work in partnership with the State Government towards the redevelopment of the Bendigo Kangan Institute complex to strength its role as the key activity and community hub and a ‘heart’ for Cremorne, including high quality public open spaces and plazas.
  • Create new and reinforce existing pedestrian and cycle links throughout Cremorne and to the key transport hubs serving the precinct and improve access to the nearby Yarra River and regional public open spaces.
  • Maintain and protect the sense of community within the neighbourhood by improving streetscape quality and treating them as public spaces and limiting through traffic in the area.

A set of vision objectives will be tested with the resident and worker community during the engagement phase to develop a community-supported vision for the draft Cremorne Place Implementation Plan.

Supporting Documentation

Key Issues and Opportunities Brochure - Help Plan the future of Cremorne
PDF  Version